I pretty much exclusively open apps from search. The days when I manually curated each app into a logical order or organized them into folders are long gone. I have over three hundred apps on my phone, and they fill eleven screens. The grid of apps is simple and intuitive but ultimately feels limited for today’s iPhones. It’s strange to think that through thirteen versions of the iPhone’s operating system, the Home screen has remained pretty much unchanged. Apple’s Rethinking of the Home Screen Is a Welcome Change This event marked a noticeable shift back to focusing on its core products. But this year, almost all of the changes genuinely improve the user experience as opposed to just looking good in a TV ad.Īpple has also dedicated a lot of energy in recent years on building out its services such as Apple Music and Apple News as well as ancillary products such as the AirPods and Apple Card. Too many times, Apple lets its marketing team lead the way on software development. When watching WWDC, I often cringe at Apple’s attempt to be cool (like when Apple announced that Animojis now track your tongue) or roll my eyes at a new feature that doesn’t seem useful (such as the ability to send someone your heartbeat). The unofficial theme of all of Apple’s updates this year at WWDC was an improved user experience.Īs excellent as Apple’s products are, its software updates still frequently miss the mark. An obsession with creating an amazing user experience has been the root of much of Apple’s success. The reason people are willing to spend more money on Apple products than on competitors’ products that have better specs is because Apple’s are so well designed and easy to use. What Apple fans understand is that specs are less important than user experience. They’ll tell you how many gigabytes of RAM their smartphones and computers have, how fast the processor is, and how little they had to pay for it all. ![]() Related: 5 Hidden Announcements from Apple's WWDC 2020 Apple Focuses on What It Does BestĪndroid fans and PC owners love to talk about specs. Most importantly, WWDC was jam-packed with updates for all of Apple’s major operating systems., including iOS 14, iPadOS, W atchOS 7, and Big Sur, the latest MacOS. Here are my top four takeaways from WWDC. Cook served up the usual healthy dose of dad jokes and self-congratulatory statements. I’ve been covering the World Wide Developers Conference, Apple’s annual developer's conference, for a decade, and no year has felt as simultaneously surreal yet comfortingly familiar as when Tim Cook presented the Apple keynote address to an empty conference hall in June.
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